Year. 2023-2024
Client: General Motors, Recall/Vehicle Safety
Project Overview. The Takata Airbag recall, one of GM’s most significant safety recalls, addressed airbags prone to exploding under long-term heat exposure: yet many vehicle owners ignored the warnings. My role was to create communication that not only captured attention but also made scheduling a recall repair seamless, helping more drivers take action and keep roads safer.
Team. ACD: Tamara Robey, Amanda Pallay;
SAD: Lynn Dermidoff; CW: Jared Sebastian, Joey Savoie
Role. Art Director, Content Designer, Animator
GM Vehicle Safety’s direct mail was a pain point: vehicle owners tossed them without a second thought. To break that habit, I designed with a ‘two-second’ principle: grab attention for two-seconds more, making the message stick.
Direct Mail
Emails often had to include dense, government-regulated copy, making them overwhelming to read. Original designs presented everything at once, reducing engagement. To improve the user experience, I designed content into bite-sized chunks for better readability, ultimately increasing total CTRs by 4.4%.
Our team relied on a set of icons across all design channels. To enhance their versatility, especially for paid media, I brought some of them to life in After Effects, adding some much needed pizzazz to boost their impact.
Motion Graphics
Paid media and OLA were developed quarterly, often aligning with seasonal trends. Since messaging remained consistent, my copywriting partners and I had to find fresh, engaging ways to say the same thing differently each time.
Paid Media & OLA
MRM
Looking for more?
Or if you know what you want… that’s cool too.
CQ MEDICAL
BRAVOTACULAR
SPICE MERCHANTS