Year. 2021
Client: Spice & Tea Merchants, Northville
Project Overview. As brick-and-mortar stores reopened following the height of the pandemic, Spice & Tea Merchants of Northville, a family-owned shop serving households across Metro Detroit, needed to reconnect with a community cautiously emerging from quarantine. We tapped into a key cultural shift: the rise of home cooking as a new, often necessary, hobby. Positioning Spice Merchants as both educator and guide, we created Taste Your Way Around the World: a digital campaign that celebrated food as communication, comfort, and cultural exchange. The work invited people to slow down, savor their meals, and explore the global flavors that have shaped their kitchens.
Role. Art Director, Photographer, Social Media Manager, Copywriter
Tasting Guide
With the reveal of each featured cuisine on our social channels, we also shared a companion guide to enrich the experience. These guides included historical context, curated Spotify playlists, and recommended recipes using Spice Merchants products.
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CQ MEDICAL
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