Year. 2020

Client. Beetle Body Mods

Project Overview. Beetle Body Mods is a woman-owned piercing studio dedicated to creating a safe, educational, and inclusive space for self-expression through body modification. To reflect the individuality of its clientele, the brand needed an identity that felt vibrant, welcoming, and distinctly its own. A deep competitor analysis revealed an opportunity to stand apart from the grunge-heavy norms of the body-mod space by embracing a more personal and expressive aesthetic. Inspired by the owner’s style—and her love of beetles and bugs—we developed a custom visual identity featuring a bold logo, bright color palette, and hand-drawn illustrations that celebrate the studio’s edgy energy and unique community.