Year. 2023
Client: CQ Medical
Project Overview. Health-tech companies CIVCO
and QFix merged to form a new medical powerhouse, requiring a comprehensive launch plan and a fresh tradeshow booth design for their debut to 8,500 attendees at the 2023 ASTRO Annual Meeting in San Diego.
Team. CD: Robin Todd, Steve Platto;
Fabrication: Visual Communications
Role. Art direction, graphic design, experiential design
The pattern
To stand out in a healthcare landscape dominated by blues and clinical aesthetics, the brand needed a distinctive visual language. Inspired by both the newly developed identity and the circular technology at the heart of their products, the CQ pattern became a defining brand asset. Applied across the trade show booth and supporting materials, it acted as a visual interrupter that drew attendees in and made the brand instantly recognizable.
The tradeshow
Designing a tradeshow booth for a brand launch is a complex challenge. Working closely with the Production Team at Visual Communications, we translated the new brand identity into a physical space—managing everything from material selection to layout refinement to ensure every detail aligned with the brand vision.
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