Year. 2025
Client: CarBravo
Project Overview. CarBravo’s second-largest retail event needed a name with impact, a fresh look, and a killer commercial. We took full creative license to get weird and wild in order to visualize the rush of “Usedphoria” you feel when purchasing a certified used car at an unbeatable price.
Enter Bravotacular! From bold new logos and POS to casting, wardrobe, and production, the team delivered a fun, high-energy celebration of how buying with CarBravo feels like winning big, for customers and dealerships alike.
Team. CD: David Bierman; ACD: Krystle Lilliestierna; SCW: Patty Hillman; SAD: Shannon Parr; AD: Allison Forget; Production: Cutters Detroit
Role. Art direction, logo design
A series of 6-second cutdowns, designed in multiple aspect ratios for social, expanded on our 30-second spot by revealing new moments from the Bravotacular! world. Together, they created the feeling that the story continued beyond the hero film, giving audiences deeper access to the universe we built.
Social cuts.
With CarBravo's signature sales event evolving from Bravo Days to Bravotacular!, a new logo was created to reflect its updated name and elevated energy. The refreshed identity brings a bold, celebratory feel while staying true to the CarBravo brand, carrying consistently across point-of-sale materials, social content, billboards, and every other campaign touchpoint.
Same event. New era.
MRM
Looking for more?
Or if you know what you want… that’s cool too.
GM RECALL
WALKER HEALTHFORCE
BIG DEAL