Year. 2025
Client: CarBravo
Project Overview. CarBravo’s second-largest retail event needed a name with impact, a fresh look, and a killer commercial. We took full creative license to get weird and wild—visualizing the rush of “Usedphoria” you feel snagging a certified used car at an unbeatable price.
Enter Bravotacular! From bold new logos and POS to casting, wardrobe, and production, the team delivered a fun, high-energy celebration of how buying used feels like winning big—for customers and dealerships alike.
Team. CD: David Bierman; ACD: Krystle Lilliestierna; SCW: Patty Hillman; SAD: Shannon Parr; AD: Allison Forget; Production: Cutters Detroit
Role. Art Director
Formerly known as Bravo Days, CarBravo’s signature event was reintroduced as Bravotacular!, calling for a new logo to match its updated name and elevated energy. The refreshed design brings a bold, celebratory feel while staying true to the CarBravo brand.
Same event. New era.
MRM
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