Year. 2026

Client: Motorcity Casino Hotel

Project Overview. With new renovations underway, MotorCity Casino Hotel was looking for a new set of television ads that could speak to a variety of audiences. One audience in particular, the online gambler, was a key target. The challenge? How do we poke fun without making them feel like the punchline?

Wins Deserve Witnesses found the middle ground, playfully suggesting that, sure, you could celebrate your win at home alone. But why keep a good win to yourself when sharing it with others can make the moment and the feeling even bigger?