Year. 2022
Client: ISAIC
Project Overview. Sustainable fashion is messy; there’s no clear definition, and that makes it hard for consumers to trust. ISAIC, a Detroit-based manufacturer, is here to change that by exposing the full story behind every piece of clothing. To cut through the noise and build awareness, we hijacked the fashion haul trend and flipped it: Mother Nature just tagged you. Time for a #fitcheck.
Team. CW: Lucene Gilbert;
Motion Graphics: David Taylor
Role. Art Director, Strategist
LUDWIG+
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EYES UP HERE
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