Year. 2023

Client: The Pink Fund

Project Overview. The Pink Fund provides cost-of-living support for breast cancer patients, yet financial struggles are often overlooked in the conversation. The 'Eyes Up Here' campaign featured real Pink Fund recipients—survivors, patients, and caregivers—to shift the focus from breast cancer as just a physical fight to one that’s also financial. This approach led to a 30% increase in new grants and a 62% increase in donations, helping more patients get the support they need.