Truent, a program run by the CBANC Network, is a Verified Intent Platform that aims to improve the way financial institutions create, convert, and retain revenue. With over 65,000 verified professionals in their network, CBANC needed aide in building the Truent brand platform into the ultimate resource for its community of fintech sales leaders.
Truent already had an interesting logo and adjoining color palette. The geometric shaping of the brand’s logo within the mark and type resonated within the fintech community, while the color palette stepped way out of the competition’s comfort-zone; however, the key word throughout this entire project was “ownable”. Despite having an interesting logo, their visual identity surrounding the brand was disjointed. This project turned the Truent visual identity into a valuable, ownable brand.
One consistent element that was used across the client’s website was an adorable, generic illustrated robot. Redesigning this robot wasn’t an original ask; however, doing so allowed for another creative element that could further set the brand apart. Although the adorable nature of the original design didn’t fit the tone we were going for, we still needed a design that looked friendly, professional within the fintech space, and ownable to the Truent brand. Enter: Trubert, Truent’s robotic companion. The marrying of its simplistic redesign and unique geometric design, allows for the character to not only fit within the category, but remain a Truent branded emblem.
CBANC, Client
Bill Ludwig, Creative Director
Cole Guidry, Jr. Copywriter
Visual Identity
Art Direction
Campaign Concept
UX Design