Carrington Mortgage Services, LLC is a mortgage lending and servicing company that was in need of a brand refresh that met two necessary goals: one, get ahead of the industry standard, and two, establish a voice that resonated and addressed the needs of non-traditional homebuyers.
Under this project, my goal was to build the new brand identity out of concepts and adlobs and into digital and print media. As a mortgage company, Carrington’s new brand and messaging needed to translate to three groups: homeowners, brokers, and employees. In order to maintain consistency across these three audiences, we created a design system that established rules for all graphic elements, colors, and hierarchies.
Carrington Mortgage Services, LLC, Client
Angelo Patrona, Creative Director
Liam Soren, Creative Director
Jake LaMothe, Art Director
Lucene Gilbert, Copywriter
Gina O’Neil, Jr. Copywriter
Brand Transformation
Visual Identity
Art Direction
Campaign Concept