Sustainable fashion has no clear-cut definition: this makes it incredibly difficult for consumers to support, invest, or understand true sustainability within the clothing they wear. That’s why brands like ISAIC, a sustainable clothing manufacturer in Detroit, Michigan, are on a mission to help consumers understand the story behind their wardrobes.
Getting our hands dirty in the fast-fashion space meant seeing, first-hand, how it effects our environment; touring the ISAIC facility and speaking to their representatives allowed for a better understanding of making a campaign where sustainability is a movement rather than a trend.
Inspired by the social media practice of showing off your latest clothing hauls, we created a call to action where our target audiences are challenged to face the facts about the clothes in their closets. Mother Nature just tagged you: it’s time for a “#fitcheck”.
ISAIC, Client
Lucene Gilbert, Copywriter
David Taylor, Motion Graphics
Visual Identity
Art Direction
Campaign Concept
Digital Media