Beetle Body Mods is a woman-owned piercing studio that provides a safe and educated space for anyone interested in the expansive world of body piercings. As a form of self-expression, body modification is colorful, fun, and celebrated; due to this, Beetle Body Mods needed a brand identity that paralleled the uniqueness of its clientele.
Conducting a deep competitor analysis gave us our primary, guiding insight: in a sea of grungy aesthetics within the body-mod space, target audiences have begun to gravitate away from the stereotypical and towards specialized businesses with a look and feel they can personally resonate with.
Working closely with the owner’s own style (and love for beetles and bugs), Beetle Body Mods was fitted with a custom logo, bright color palette, and hand-drawn illustrations, that represents the edgy-energy that makes its practice as unique as their clientele.
Beetle Body Mods, Client
Brand Identity
Visual Identity
Art Direction
Print Design